At Ted Louise, we want to put an end to the chaos in a woman's bag without sacrificing elegance. We have flawlessly combined functionality with sophistication. We empower women at every stage of their lives. Whether it’s for daily use or a major step in her career, we believe anything is possible.

Ted Louise is committed to empowering not only women but also our world. That’s why we work with the award-winning Zeology-Leather, a human- and environmentally-friendly tanned leather. This leather is free from hazardous chemicals and maintains its superior quality, ensuring it lasts for generations. Would you like to learn more about Zeology-Leather? Click here. By using this sustainable leather and avoiding fast fashion, we actively reduce our CO2 footprint.

Ted Louise is a brand established in the heart of Utrecht, born out of a direct need for organization within a bag. “An organized bag contributes to a composed appearance, which in turn enhances a strong and professional impression,” says Liz. “During my career as a fashion buyer, I traveled extensively. Every time I reached for something in my bag, I was constantly searching for my wallet, phone, passport, or boarding pass. I thought: this can be better! As I boarded the plane, I promised myself to find a solution to the chaos inside a bag and decided to design the perfect one. A bag that offers clarity to driven women and empowers them to pursue their dreams.” And with that bag, the powerful Ted Louise brand was born—a free-spirited label that customers instantly connect with.

Liz is a passionate and authentic woman with incredible drive and loyalty to her brand. Her vision of elegance and fashion is reflected in unique bags, designed especially for her target audience. Ted means “Pioneering,” and Louise translates to “Warrior for the Prize.” This is exactly who Ted Louise is made for: the woman who knows what she wants and will always go for it.

Ted Louise has since opened its first brand store in the heart of Utrecht, offering customers the opportunity to experience the brand and its story firsthand. The brand has also expanded to include belts—a true world first! These belts are the very first in the world made from Zeology-Leather. Liz explains: “I’m incredibly proud of these belts. It was a challenge to produce them sustainably. Zeology-Leather is already used in industries like furniture, but in fashion, we are unique.”

"At Ted Louise we think in terms of possibilities and opportunities and we believe that every woman can make here dreams come true. We want to help our clients with this. Our mission is therefore: "To (em) power woman with a Ted Louise to be the strongest, organized and best version of themselves."